BMW X1 Powder Ride Edition is Launched in the US

Wanting to spice up the launch of the X1 crossover in America, BMW releases the ‘Powder Ride’ edition, celebrating winter sports. Of course this is a publicity campaign partnered with K2 LTD Powder Ride skis, but the ironic thing is that everyone knows that the X1 is designed to work in the cities, making the car useless on rough terrain, especially snow and ice.
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GM and Ford Join Forces in Developing 9- and 10-Speed Transmissions

As the 8-speed auto gearboxes that were meant only for premium car models are starting to be used in more affordable cars, it is clear that the premium models need an upgrade. The New York Times reports that General Motors and Ford are soon to announce their agreement to jointly develop new automatic transmissions that are specifically design to reduce fuel consumption as early as November.
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Fireball Run 2012 Stops in Waterbury for a Visit

J. Sanchez, CEO of Catalyst Studio and PR was a well respected man in the world of advertising and one day had a meeting with Ocean Drive magazine. He notices that the conference room was jam packed with movie memorabilia and a Cannonball Run movie poster caught his attention. The magazine executive saw him admiring the poster and offer to introduce him to Brock Yates, the inspiration of the film.
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