Parent company to Lotus Group, DRB Hicom is predicting some lofty goals for the small sports car company, and is confident that by 2015 the brand will be selling between 4,000 and 5,000 units per year. As of the end of 2012, Lotus only produced 1,043 cars, which is still a long way off from 4,000. This estimate is based on the increasing global demand for sports cars and the new management at DRB-Hicom.
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The Circuit of the Americas in Austin Texas hosted its inaugural Formula 1 race this past November, which was also the penultimate event of the 2012 season. Not only was Austoin the 10th track to host the U.S. GP, but it also marked F1’s return in the country after a five-year absence.
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Nissan has just recently confirmed the world premiere of a new concept crossover named the Resonance for the North American International Auto Show in Detroit on January 15th. Included in the one, darkened rendering of the vehicle, Nissan issued the following statement about the Resonance study:
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During the 2013 Consumer Electronics Show (CES), Audi will be showcasing a host of new technologies including new lighting technology that manages to make vehicle lighting interesting.
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Chrysler’s Ram brand has set a new benchmark that won’t be easy for its rivals to match in the continued battle for dominance in the heavy duty truck segment. The 2013 Ram 3500 is now rated to tow an outrageous 30,000 lbs thanks to more power from the 6.7 Cummins turbo-diesel engine, and a long list of upgrades.
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On Monday, January 7th, Audi followed in Google’s footsteps by becoming the second company, and first in the automotive industry to be granted a license from Nevada that allows it to operate autonomous vehicles on the state’s public roads.
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This year, Toyota is offering fans the chance to appear in its Superbowl commercial in a spot starring the Big Bang Theory’s Kaley Cuoco. As this suggests, Toyota won’t be taking the serious route this year.
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A few cars are featured among all the new tablets and smartphones at the Consumer Electronic Show (CES) in Vegas this year, and to grab the attention of younger, ‘connected’ car-buyers, Ford knows they need apps. Ford is allowing app developers to make programs that can interface directly with its vehicles, and change the driving experience, thanks to SYNC and the AppLink platform.
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