Parent company to Lotus Group, DRB Hicom is predicting some lofty goals for the small sports car company, and is confident that by 2015 the brand will be selling between 4,000 and 5,000 units per year. As of the end of 2012, Lotus only produced 1,043 cars, which is still a long way off from 4,000. This estimate is based on the increasing global demand for sports cars and the new management at DRB-Hicom.
“To change something that has been there for 16 years is not easy, but the management team is very innovative and forthcoming,” said DRB-Hicom chief Datuk Seri Khamil Jamil. “We know there is competition in the market. However, with our quality and standard enhancements of the Lotus, we are confident we can compete.”
Though the brand is expanding by just opening a new dealership in Kuala Lumpur, Lotus’ biggest markets are China, Japan, and North America.