This year, Toyota is offering fans the chance to appear in its Superbowl commercial in a spot starring the Big Bang Theory’s Kaley Cuoco. As this suggests, Toyota won’t be taking the serious route this year.
Although details on the commercial are still under wraps, Toyota did say that Cuoco’s comedic television background made her ideal for the role. The only detail Toyota offered fans is that they can submit photos of themselves via Instagram with the hashtag #wishgranted for the chance that the “selfie” will be broadcast during the first quarter of the game.
“When I saw the concept for the commercial, I knew it was something I wanted to do,” said Cuoco. “I’ve had a great time filming and am excited to see the finished product.”
It is not yet clear exactly how the photo will be used during the commercial, but Toyota‘s terms and conditions include a criminal background check.