When you normally see a car commercial you think you are going to see the car itself right? Well that theory is proven wrong by Peugeot with their new series of television spots about the all-new 208 GTi hot hatch.

The French company’s creative agency came up with three different ads to demonstrate the connection drivers have with the 208 GTi, of which the only thing we see is the badge at the end of the spots. Watch the ads for yourself to see what we’re talking about.