In an effort to reinvigorate sales and seek new customers, Scion could be considering a change in its brand direction. Where would that change go you might ask? Scion would farther market to the burgeoning entry-level luxury segment- something the German brands are already starting to milk.
Read the rest of this entry »

Lexus, as the crossover segment continues to grow, is considering adding a three-row model joining the RX (pictured on the right) which is currently the only CUV in the Japanese automaker’s lineup.
Read the rest of this entry »

General Motors has informed roughly 900 of its over 3,000 Chevrolet dealerships that they qualify to sell the 2014 Corvette Stingray when it launches. This means that when it becomes available this summer, fewer than one-third of the Chevrolet dealerships will be eligible to sell the new Stingray, however, the dealerships that are eligible can begin ordering the sports car in the coming weeks.
Read the rest of this entry »

The Wonder Woman Kia Sportage has just been unveiled at the 2013 New York Auto Show: the seventh of eight Kia customized Justice League-themed vehicles. Teaming up with DC Entertainment and Super Street magazine, Kia transformed the mundane crossover to a vehicle inspired by Wonder Woman’s power, inspiration, and sense of equality.
Read the rest of this entry »

Infiniti just announced pricing for the Q50 sport sedan, which was originally unveiled back in January at the Detroit Auto Show.
Read the rest of this entry »

The Chrysler Group and its SRT arm, aiming to satisfy track enthusiasts with deep pockets, formally presented the new limited edition 2014 Viper TA (which stands for Time Attack) in Manhattan on Wednesday, March 27th. All finished in the special “TA Orange” exterior paint color developed exclusively for this model that is based on the entry-level Viper adding a bevy of performance goods to better its handling, only 33 units of the TA will be built and sold from the third quarter this year.
Read the rest of this entry »

Ford has revealed a special commemorative logo and a marketing campaign that will see merchandise sold from over 50 different companies to celebrate the 50th anniversary of one of its most significant vehicles, the Mustang. Jackets, shirts, watches and even pinball machines will be included in this merchandise, all of which will be branded with the new logo.
Read the rest of this entry »

Starting today, Chevrolet will offer a limited run of NHRA-certified rolling chassis designed for drag racing. The chassis will cost $55,000, and will join the COPO Camaro in Chevrolet’s drag racing family, which will be hand built in the same Oshawa, Canada facility that builds COPO.
Read the rest of this entry »