Lexus is Planning on Entering a New Market, Three-Row Crossovers

Lexus, as the crossover segment continues to grow, is considering adding a three-row model joining the RX (pictured on the right) which is currently the only CUV in the Japanese automaker’s lineup.

lexus rxAccording to Lexus vice-president of marketing Brian Smith, the automaker could convert one of its body-on-frame SUVs, the GX or LX, to unibody platforms. In an interview with WardsAuto, Smith said that a three-row, unibody crossover is something the market could be seeing from Lexus in the future. It is also what Lexus believes the consumers want to see.

“In general, CUVs of any size are becoming a bigger force in the industry,” Smith said in the interview. “So as we sell more products globally, I think that could lead to new products for us.”

With its RX model, Lexus already dominate the two-row segment, which is considerably larger than most of its competitors, although still too small to compete against models like the Acura MDX or newly introduced Infiniti QX60.