Now that Apple’s iPod, iPhone, and iPad have become a part of our everyday lives, maybe it is time for the company to acquire new ventures. Shane Baxley, who holds a Bachelor of Science degree in Transportation Design from the Art Center College of Design in Pasadena believes that cars are a great way for Apple to diversify and expand its business. That is why his project is a car-sharing service designed for the Apple brand, which was completed last April.
Baxley’s project is called the iGo and consist of three autonomous electric vehicles:
The iMe is an ultra-compact one-person transportation vehicle; the iWe, a family vehicle for longer journeys and the iUs, which is a version of the iWe that is meant for “a date out with a significant other” or, since it is the only one in which the driver can assume control, be taken out for a ride.
Apple’s Cloud network will be controlling all three vehicles, and according to the designer, the network will control 75 percent of all vehicles on the road which will allow them to travel at high speeds just inches apart from each other with safety, zero emissions and reduced travel times.
According to Baxley, the iMe relies on wireless charging during its urban routes, the iWe is omni-directional, in that the front is identical to the back and LEDs can work as head- or taillights on either end, while the iUs is a two-seat sports car version of the iWe with a different front quarter and seating position.
Each vehicle’s range is designed to suit its purpose. In theory, the urban iMe can travel just 35 miles between charges, while the highway-oriented iWe had a 300-mile range and the iUs travelling for 200 miles on a single charge.
The iWe and iUs use Tesla’s lithium-ion battery on chassis design as it offers structural advantages, an excellent weight distribution and a low center of gravity, while its electric motor allows the iWe to accelerate from 0-100 km/h (0-62 mph) in less than 5.0 seconds.
Baxley’s tag line is “iGo: travel done Apple” and sums up the whole concept with the following phrase: “Cars are gorgeous pieces of fluid sculpture. A freeway filled with fluid sculpture doing 90 mph is visual chaos. A freeway filled with the Apple iWe is reminiscent of being surrounded by Zen rocks. Calming is an understatement.”