Success of 911 Sets Record Sales for Porsche

German sports car maker Porsche has set a new annual sales goal with nearly a month left in the year despite how unstable the global economy has been. Porsche has sold 128,978 new cars and SUVs to date compared to last year at this time when they only sold 118,868 units. The 2012 sales period saw the launch of an all-new 911, as well as a new Boxster.

What really helped push Porsche over the top was a tremendously successful November where their total month sales came out to 12,928 vehicles, globally representing a 38.7 percent increase over the year before. Sales in the US and China were boosting that number with an respective increase of 71.4 and 63.4 percent. Compared to the previous year Boxster sales in November were nearly increased by 300 percent, while the 911 sales increased 91.6 percent.

“Our current product initiative has continuously improved the attractiveness of the Porsche brand in 2012,” said Porsche sales and marketing boss Bernhard Maier. “The fact that we have already surpassed the previous year’s result in November is no reason for us to rest on our laurels. On the contrary, it is an incentive to deliver maximum performance in the next year – in spite of continued uncertainty in the marketplace.”

Image courtesy of GermanCarScene