Nissan Starts New Era for Nismo Division

Nissan has kicked off a new era for its performance arm, Nismo with the official opening of the new Nismo global headquarters and development center in Yokohama, Japan.

Heading to America in the second quarter of 2013 is the Juke Nismo, the first road car from the Japanese automaker to be part of the Nismo rebirth. A new 370Z Nismo will be released after the Juke for the European markets. Nissan has promised that Nismo will launch at least one new model every year during the Japanese automaker’s Power88 period.

nismo logoAll Nismo performance road cars will be built on the same production lines as their standard factory counterparts. Nismo promises that every modification made to each model will be functional and targeted to improve on-road performance and presence. Bottom line, the Nismo models will all be fairly consistent in modifications and plenty will be coming our way in the next few years.

“Nismo is a key element in Nissan’s future global road car and motorsports strategy and we will quickly establish it as Nissan‘s exclusive performance brand,” said Nismo President, Shoichi Miyatani. “This is the first time that all of our team has been located together, and the entire facility will become a hothouse of passion and performance.”