Telecommunications company Ericsson, one of Sweden’s biggest companies is working with Volvo to develop in-car cloud computing. Known as an industry innovator, Volvo is late to the game when it comes to introducing cloud-based technology into their cars. Other brands are leaving it behind from an entertainment technology standpoint. Volvo has named this technology “Connected Vehicle Cloud”, and this service will offer apps already available in other cars such as Yelp and Pandora.
“We clearly see that cars in the near future will integrate the same level of digital services that consumers today are used to have in their homes or at work. This is a strategically important part of Volvo Cars’ investments for the future where we intend to take a leading position,” said Volvo executive Lex Kerssemakers.
However, this will not be a simple task as brand trying to break new ground in this area often struggle. For years, MyFord Touch has held the brand back in Consumer Reports evaluations consistently and consumer review found the Cadillac CUE system also to be sup par. On the other hand, Chrysler is finding success in just holding back and letting their competition make the mistakes; it’s uConnect system doesn’t take any risks, but it’s easy to use.