Tag: luxury

One of the world’s top premier automotive marques is Germany’s Bayerische Motoren Werke or, for those ausländer die kein Deutsch sprechen, BMW. Whether it’s in terms of innovation, style, luxury, or performance, many automotive journalists and enthusiasts alike consider the BMW brand among the finest automobiles in production today. Even for people who aren’t necessarily into cars or don’t know the slightest thing about them, they tend to associate BMW with poise, refinement, and elegance. It’s a corporate brand identity with over a full century of history and legacy behind it, as well as one of the most imitated.

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