General Motors has informed roughly 900 of its over 3,000 Chevrolet dealerships that they qualify to sell the 2014 Corvette Stingray when it launches. This means that when it becomes available this summer, fewer than one-third of the Chevrolet dealerships will be eligible to sell the new Stingray, however, the dealerships that are eligible can begin ordering the sports car in the coming weeks. Causing it to limit allocation and inventory to its highest-volume Corvette dealerships, Chevy expects the demand for the Corvette Stingray to outstrip supply.
“Chevrolet provided dealers with guidance and requirements early in 2012 so dealers would know well in advance whether they would likely receive Corvette models during the initial six to nine months after launch,” Russ Clark, Chevrolet marketing director for performance cars, said in a statement.
The 900 dealerships chosen account for 80 percent of Corvette sales last year and other dealerships won’t be allocated any inventory until at least six to nine months after the new Stingray’s launch. To be eligible to receive the 2014 Corvette Stingray in their inventory, the dealerships had to sell at least four Corvettes last year.
Still, the dealerships picked will have to meet several other requirements including having Stingray specialists in both sales and service. All of these specialist then must attends a 1.5 day training session at the 2014 Chevrolet Corvette Stingray Dealer Sales Academy at Spring Mountain Motorsports Ranch in Nevada. Excluding travel expense, the cost is $2,000 per person to attend this session.