2013 is shaping up to be a great year for us here at Tom’s Foreign Auto Parts. It feels like just yesterday when we listed that first part online and posted that first inventory video. This week we reached a massive milestone with YouTube as we hit 1,000,000 video views! February 18, 2008 is when we joined YouTube and uploaded our first video. I don’t think any of us at the time realized the impact video would have on our business. We started taking short walk around videos of every single car we inventoried. We then started embedding the videos into our eBay listings and later into our e-commerce site. Customers started to comment on videos to ask for more parts. eBay customers started messaging us for more parts to add to their orders. Eventually the videos themselves started to drive traffic to our .com site and Facebook. Read the rest of this entry »
Looks like Volvo is re positioning it’s business. Their focus in 2011 is to sell more cars in the US. To do that their shrinking their line up to just “Five or Six Models” according to Doug Speck, head of Volvo’s US operations. Volvo has had declining sales figures for the last 6 years straight. Fewer car models means more marketing dollars can be spent on each remaining model.
The only confirmed model cut so far is the V50 wagon which will be phased out of dealerships shortly. To be honest, I really liked the V50 wagon but surely wagon sales are nothing in comparison to say an S60 sedan. Nothing other then the V50 has been confirmed but we can speculate that the remaining models will probably be the S40, S60, S80, XC90, C70 and the XC60. Only time will tell.
Things should start looking upwards for Volvo. Between a smaller line up and continued model refreshes like the recent S60 update, they should reach their elevated sales goals in no time.