Mercedes Has Big Plans for the Next Seven Years

Mercedes-Benz USA announced that they have plans to introduce 30 new models to the market in the next seven years. This will be the German automakers biggest growth in the U.S. in its history with the launch of redesigned S-Class and the new CLA kicking off the product onslaught this year.

mercedes logoMercedes is keeping details on the other models vague because they plan on redesigning and launching them. We know that over the next few years, Mercedes will be working on reinventing and reinvigorating the brand hoping to bring it to new places in the market. Even though 30 models seems like a lot, with the combination of AMG products, Mercedes might just be thoroughly refreshing their entire lineup in addition to a couple of new models.

“We just had the highest sales year in our history and carried that over to our best January on record. And, according to just released registration data, more customers put a Mercedes-Benz in their driveway last year than any other luxury make,” said Steve Cannon, President and CEO of Mercedes-Benz USA. “We’re going to take this forward with a continuing influx of innovative new products for our current owners and we’ll enter other segments to bring new buyers to the brand.” Cannon estimated that the product offensive would average out to a new vehicle every quarter for the next seven years.”

 

 

Image courtesy of “Matthew”

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