The Wonder Woman Kia Sportage has just been unveiled at the 2013 New York Auto Show: the seventh of eight Kia customized Justice League-themed vehicles. Teaming up with DC Entertainment and Super Street magazine, Kia transformed the mundane crossover to a vehicle inspired by Wonder Woman’s power, inspiration, and sense of equality.
The Wonder Woman theme accents the Sportage’s aesthetics with a custom aero kit and a red and blue exterior color scheme. Stars and gold trim outlined which outline this car were influenced directly from Wonder Woman’s costume, while paying a subtle homage to her weapon of choice, “The Lasso of Truth.” While blue headlight beams reflect Wonder Woman’s piercing blue eyrs, the eagle chest-plate emblem was custom integrated into the production Sportage grille.
While the seats were heavily influenced by Wonder Woman’s outfit and and are embroidered with her logo, red upholstery and custom dash pieces are combined with blue LED lighting inside the vehicle. The eighth and final Kia of this campaign is currently in the works and will be amalgamation of all seven Super Heroes in one.
“As one of the most well-known Super Heroes in the world, Wonder Woman portrays an impressive balance of power, agility and confidence, all of which are inherent characteristics of the Kia Sportage crossover,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Like the rest of the Justice League-inspired vehicles, this customized Sportage signifies a meaningful collaboration between cars and pop-culture. And for the first time, here in New York, all seven vehicles are standing together in one place to raise awareness for DC Entertainment’s very worthy ‘We Can Be Heroes’ giving campaign.”