The Circuit of the Americas in Austin Texas hosted its inaugural Formula 1 race this past November, which was also the penultimate event of the 2012 season. Not only was Austoin the 10th track to host the U.S. GP, but it also marked F1’s return in the country after a five-year absence.
According to the Texas comptroller’s office, the newly constructed circuit was Texas’s top seller of alcohol, i.e. beer, wine and mixed drinks, which came out to a total of $2.8 million. Austin’s total alcohol sales throughout the month of November reached $48.4 million, a 23 percent increase compared to November 2011.
“It was a great first year for F1,” said Doug Guller, who owns ATX Brands that operates Bikini’s Sports Bar and Grill, the Parish, the Scoot Inn, Pelons, Bar 508 and Zorro in Austin. “I’m really excited about the future.”
The Dallas Cowboys Stadium in Arlington came in second for alcohol sales in the state of Texas for November with a total of $2.3 million, and the Gaylord Texan Resort and Convention Center in Grapevine came in third totaling $1.7 million. The comptroller’s office added that the total alcohol sales across Texas that month totaled $449.1 million, which is an 11 percent increase from 2011, and brought the state $62.9 million in taxes.