The base price for Ford‘s Focus Electric in 2012 was $39,995 and now Ford’s website features a list price of $37,995 for “cash-only” sales and a hefty $10,750 discount on “Red Carpet leases” for delivery by April 1st.
In addition, the monthly payment for a 30-month lease with 10,500 miles per year has dropped from $350 to $285 and $930 up front, and if the car is purchased through Ford Motor Credit, Ford offers a 1.9 percent financing rate.
Ford is offering this great discounts because, according to a report from The Detroit News, last year sales of Ford’s all-electric compact hatchback have been abysmal. Ford produced a total of 1,627 units in 2012, but only managed to shift 685 of them.
“We certainly are not in a situation where we have to completely discount but we do have to respond to competitive pressures”, commented Ford spokesman Wes Sherwood, adding that, “we’re not anywhere close to where Nissan has gone with the Leaf”.
No matter what way you look at it, the asking price is simply excessive for a compact hatchback by a mass-manufacturer, electric powertrain or not. The expensive technology incorporated in the Focus Electric might be the reason the price is dictated so high, but buyers usually vote with their wallets, and those in the market for a 40k car, if anything are spoiled for choice.
The most common misconception that people have about car theft is that flashy sports cars tend to be frequent targets. Although more than one out of every 10 Corvettes sold over the past three decade is said have been stolen at least once, for sheer pilfering popularity, thieves normally go for the old family car.
The National Insurance Crime Bureau (NICB) reviewed vehicle theft data submitted by law enforcement to the National Crime Information Center during 2001 to come up with the following list of the 10 most-stolen vehicles of 2011:
- 1994 Honda Accord midsize
- 1998 Honda Civic compact
- 2006 Ford F-150 pick up
- 1991 Toyota Camry midsize
- 2000 Dodge Caravan minivan
- 1994 Acura Integra concept
- 1999 Chevrolet Silverado pickup
- 2004 Dodge Ram pickup
- 2002 Ford Explorer SUV
- 1994 Nissan Sentra compact
Vehicles such as the ones listed above are more likely to be brought to a “chop shop” immediately after being stolen than being sold whole with swapped identification number, like late-model sports and luxury cars would be. The NCIB suggests vehicle owners to use common sense when leaving their cars unattended, for example, always lock the vehicle, take the keys with you, and park in a well-lit space. If you have the ability to, it wouldn’t be a bad idea to have an alarm and vehicle immobilizer installed, which is basically a hidden “kill switch”, to help deter thieves and/or purchase a vehicle tracking system to help law enforcement officials locates your car in the event if does become stolen.
On Monday, January 28th, Nissan Daimler, and Ford announced that they are joining forces on creating a new common fuel-cell system that will be put to use in what the companies call “the world’s first affordable, mass-market” fuel-cell vehicle.
All three of these companies are going to equally invest in this project, and they say that the fuel-cell tech could be ready to hit the roads as early as 2017. Together, Daimler, Nissan and Ford have logged over 10 million km in test drives in their own individual fuel-cell vehicles. To make sure that consumers don’t think it is just a rebadged version of the same car, each company will install this new technology in very different vehicles once it is ready.
“Fuel cell electric vehicles are the obvious next step to complement today’s battery electric vehicles as our industry embraces more sustainable transportation,” said Mitsuhiko Yamashita, board of directors member and executive VP of Nissan Motor Co., Ltd.
In means of helping define global specifications and component standards in all parts of the world, the development will take place in several locations around the world. The collaboration may also lead to the production of other fuel cell components.